Habitat
Vol. 34 No. 2 (2023): August

The Effect of Business Environment on The Performance of SMIs in The Food and Beverage Sector through Marketplace Adoption as A Mediating Variable

Yusti Mauriska Choirunnisa (Brawijaya University)
Djoko Koestiono (Department Socio Economics, Faculty of Agriculture, Brawijaya University)
Fitria Dina Riana (Department Socio Economics, Faculty of Agriculture, Brawijaya University)
Abdul Wahib Muhaimin (Department Socio Economics, Faculty of Agriculture, Brawijaya University)
Dwi Retno Andriani (Department Socio Economics, Faculty of Agriculture, Brawijaya University)



Article Info

Publish Date
02 Aug 2023

Abstract

This research was conducted at SMIs which was seen from its growth that SMIs had the opportunity to develop in this city. This study aims to describe and analyze the effect of entrepreneurial orientation and the role of government through marketplace adoption on company performance. This study used non-probability sampling with a purposive sampling technique to the owners/managers of companies totaling 50 respondents. This research method is SEM-PLS (Structural Equation Model - Partial Least Square) and uses Warp PLS 7.0 software. The results of the study show that: (1) Marketplace adoption has a positive effect on the SMI performance; (2) Entrepreneurial orientation has a positive and significant effect on marketplace adoption and SMI performance; (3) Role of government has a positive and highly significant effect on marketplace adoption and SMI performance; (4) Adoption of marketplace has a positive and highly significant effect on SMI performance; (5) For the indirect effect, entrepreneurial orientation to company performance through marketplace adoption has a significant positive effect and role of government to company performance through marketplace adoption has a significant positive effect.

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