<![CDATA[The purpose of this study is to discuss the contribution of room reservations through online media and offline reservations to increase room occupancy and to know the implementation of room reservation systems through online media in an effort to increase room occupancy at LINK Hotel. Methods of data collection are Observation, Interview, Documentation, and literature. The analysis techniques used are statistics descriptive and descriptive qualitative. The results of this study indicate that the contribution of reservation through offline reservation and online reservation to the room occupancy during three years experienced fluctuation or unstable circumstances every month, with the average contribution of reservation through offline reservation in the year 2015 that is 6.8%, the year of 2016 that is 1, 87%, the year of 2017 that is 1.62%. And the contribution of reservations through online reservations in the year 2015 is 93,41%, in the year 2016 that is 98,13%, the year 2017 that is 98,38%. And the implementation of the room reservation system through online reservation media discusses online reservation steps, the benefits of online reservation, and how to apply online reservation maximally.]]>
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