Jurnal Ekonomi
Vol. 28 No. 2 (2023): July 2023

Peranan E-Service Quality, Rates Dan Customer Trust Bagi Repurchase Intention Jasa Kurir

Amirah Kamila Safitri (Departement of Management, Faculty of Economics, Jakarta State University, Jakarta, Indonesia)
Mohamad Rizan (Departement of Management, Faculty of Economics, Jakarta State University, Jakarta, Indonesia)
Rahmi (Departement of Management, Faculty of Economics, Jakarta State University, Jakarta, Indonesia)



Article Info

Publish Date
21 Jul 2023

Abstract

The main objective of this study is to find out the direct and indirect effects of e-service quality and rates on repurchase intention with customer trust as the mediation. The research sample consisted of 250 respondents collected through the distribution of questionnaires. The data processing software employed is SPSS and LISREL 8.8 for the Structural Equation Model (SEM) method. The research sample consisted of 250 respondents, collected by distributing questionnaires online. Additionally, e-service quality together with rates also have a significant and positive effect on repurchase intention, both with or without the mediating role of customer trust. Furthermore, customer trust also has a significant and positive influence on repurchase intention. Therefore, if a courier service company aims to enhance repurchase intention, it needs to improve the quality of electronic services provided and offer competitive rates to customers. This will foster trust and boost the likelihood of repeat purchases.

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Journal Info

Abbrev

EJE

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi [p-ISSN 0854-9842 : e-ISSN 2580-4901] is a peer-reviewed journal published three times a year (March, July, and November) by Faculty of Economics, Universitas Tarumanagara. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of research on ...