Jurnal Akuntan Publik
Vol. 1 No. 1 (2023): Maret : Jurnal Akuntan Publik

Pengaruh Harga, Promosi dan Citra Merek Terhadap Keputusan Pembelian Konsumen Pada Perumahan Bale Agung Pemalang

Setya Pramono (STIES Putera Bangsa Tegal)

Article Info

Publish Date
23 May 2023

Abstract

This type of research is an explanatory study, with a population of around 100 respondents who are interested in buying a house in Bale Agung Pemalang Housing. The sample collection uses non-probability sampling. The sampling technique used purposive. Data collection was carried out through a questionnaire. Methods of data analysis using correlation, regression, using the SPSS application. This study concludes that price, promotion and brand image have an effect on purchasing decisions, both partially and stimulantly, the price variable has a greater influence than the promotion variable.

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Journal Info
Jurnal Akuntan Publik
Website

Abbrev

jap-widyakarya

Publisher

Universitas Katolik Widya Karya Malang

Subject

Economics, Econometrics & Finance

Description

1 Ekonomi Pembangunan 2 Akuntansi 3 Ekonomi Syariah 4 Perbankan 5 Perpajakan 6 Asuransi Niaga (Kerugian) 7 Notariat 8 Bidang Ekonomi Lain Yang Belum ...