Jurnal Mahasiswa Kreatif
Vol. 1 No. 4 (2023): Juli : Jurnal Mahasiswa Kreatif

Strategi Public Relations Dalam Meningkatkan Brand Awareness Segari Terhadap Konsumen

Azizah Des Derivanti (Universitas Nasional)
Meisya Faradina Nurul Aulia (Universitas Nasional)

Article Info

Publish Date
07 Jul 2023

Abstract

In this modern era, it certainly has various kinds of changes, including a very significant technological speed. This is what leads an entrepreneur to innovate and have a very broad creativity in reaching digital markets to market their products. As an example, Segari reaches its consumers, where they market their products through an online application and can be opened anywhere and anytime. Currently companies must be able to provide various kinds of strategies so that their companies can be reached by the general public. Brand Awareness is the ability of a particular brand to display in the minds of consumers when they are thinking about a particular product group and how easy the product is to pronounce.

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Journal Info
Jurnal Mahasiswa Kreatif
Website

Abbrev

jmk-widyakarya

Publisher

Universitas Katolik Widya Karya Malang

Subject

Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

Description

Ilmu Sosial Humaniora, Pertanian, Kesehatan, Peternakan, perikanan, Politik, Pendidikan, Ilmu Teknik, Teknik Elektro dan Informatika, Desain Komunikasi Visual, Manajemen, Ekonomi dan Akuntansi, Kewirausahaan dan ...