JEM: JURNAL EKONOMI DAN MANAJEMEN
Vol 8 No 1 (2022): JEM JURNAL EKONOMI DAN MANAJEMEN

ANALISIS HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DAGING AYAM DI PASAR INDUK KOTA PANGKALPINANG

Dona Pratama Putri (Sekolah Tinggi Ilmu Ekonomi Pertiba Pangkalpinang)
Rahmad Firdaus (Sekolah Tinggi Ilmu Ekonomi Pertiba Pangkalpinang)
Juhari Juhari (Sekolah Tinggi Ilmu Ekonomi Pertiba Pangkalpinang)

Article Info

Publish Date
30 Jul 2022

Abstract

This study aims to analyze how much influence the price (X1) and product quality (X2) on the decision to purchase chicken meat at the Main Market of Pangkalpinang City. This research includes causal descriptive research that describes a fact in the field and evaluates the relationship between the variables studied in the form of hypothesis testing. The sample used in this study was 100 respondents. Data analysis method using Multiple Regression Analysis. Hypothesis testing using the F test (simultaneous) and t-test (partial). The results of this study conclude that the two variables price (X1) and product quality (X2) simultaneously have an influence on purchasing decisions for chicken meat at the Pangkalpinang Main Market and partially price and product quality have a significant effect on purchasing decisions.

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Journal Info
JEM: JURNAL EKONOMI DAN MANAJEMEN
Website

Abbrev

jem

Publisher

STIE Pertiba Pangkalpinang

Subject

Economics, Econometrics & Finance Social Sciences Other

Description

JEM: Jurnal Ekonomi dan Manajemen presents up-to-date information on literature review and research of Economic and Management science subject, which includes: finance; marketing; information systems; banking; tax, organization studies; human resource management; production management; management ...