Wacana, Jurnal Sosial dan Humaniora
Vol. 26 No. 1 (2023)

The Effect of Trust, Performance Expectancy, and Mobile Application Quality on Purchase Intention and Purchase Decision: Evidence from Malang City

Imam Rizkika (Business Administration, University of Brawijaya, Malang, Indonesia)
Edriana Pangestuti (Business Administration, University of Brawijaya, Malang, Indonesia)
Mohammad Iqbal (Business Administration, University of Brawijaya, Malang, Indonesia)



Article Info

Publish Date
31 Aug 2023

Abstract

The rapid development of technology has led to various breakthroughs that affect people's lifestyles and behaviour. One of the products of technological advances is the Food Delivery Application (FDA). This study aims to examine the effect of trust, performance expectancy, and mobile application quality on purchase intention and purchase decision among users of the GrabFood in Malang City. This research includes explanatory research with a quantitative approach. The sampling technique used was purposive sampling in order to obtain a total sample of 150 respondents. The analytical method used is SEM-PLS with SmartPLS 4.0 version. The results are that the variables of trust and mobile application quality have a positive and significant effect on purchase intention, but performance expectancy does not have a significant effect on purchase intention. The results of this study also show that the variable purchase intention and mobile application quality have a positive and significant effect on the purchase decision, but trust does not have a significant effect on the purchase decision. The practical implications that can be obtained from the results of this research can be used by GrabFood to evaluate the services and features provided in order to increase consumer purchase intention and purchase decision. Keywords: trust, performance expectancy, quality, purchase intention, purchase decision

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Journal Info

Abbrev

wacana

Publisher

Subject

Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

This journal has a focus on inter and multidisciplinary studies of social sciences and humanities. The scope is the socio-cultural phenomenon, the history, and transformation of society, changes, and stagnation of socio-political institutions, actor orientation, and behavior, the performance of ...