Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
Vol. 2 No. 2 (2020): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang

TINGKAT KEPUASAN KONSUMEN K2B CAFE DI KOTA MANADO (Consumer Satisfaction Level K2B Cafe in Manado City)

Maria Kristina Purba (Universitas Sam Ratulangi)
Yolanda Pinky Rori (Universitas Sam Ratulangi)
Oktavianus Porajouw (Universitas Sam Ratulangi)

Article Info

Publish Date
07 Aug 2020

Abstract

            This study aims to measure the level of K2B Cafe consumer satisfaction inManado City in terms of product, price, place, promotion, and service aspects. This research was conducted from January to May 2020. This study used primary and secondary data with accidental sampling techniques and 30 respondents withLikert Scale as the measurement instrument. The results showed that the level of K2B Cafe consumer satisfaction in Manado City was 78.11% with satisfied interpretation. Specifically, the level of customer satisfaction K2B Cafe for the very satisfied category is the variable price of 85,11% and promotion of 84.33%. For the satisfied category, product variable is 79.77%, place is 74.16%, and service is 74.33%.Keywords: Consumer Satisfaction Level, K2B Cafe, Manado City

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Journal Info
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
Website

Abbrev

agrirud

Publisher

Universitas Sam Ratulangi

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

Description

Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) merupakan media publikasi ilmiah mengenai kajian mendalam dan atau hasil penelitian di Bidang: 1. Agribisnis 2. Pengembangan Wilayah Pedesaan. Jurnal ini diterbitkan secara berkala empat kali setahun yaitu ...