PENGARUH SISTEM KEUANGAN DAN KEBIJAKAN MONETER TERHADAP PERTUMBUHAN EKONOMI PADA ERA ORDE BARU DALAM PERSPEKTIF EKONOMI ISLAM
Vol 5 No 8 (2023): Syntax Idea

Pengaruh Strategi Bisnis dan Marketing terhadap Keputusan Pembelian dengan Digital Marketing sebagai Variabel Interveing (Studi Kasus pada PT Summarecon Agung, Tbk.)

Adelina Prabella (Universitas Trilogi)
Aty Herawati (Universitas Trilogi)

Article Info

Publish Date
30 Aug 2023

Abstract

This study aims to determine the effect of Business and Marketing Strategy on Purchasing Decisions at PT Summarecon Agung, Tbk. Mediated by Digital Marketing. The research population is consumers who have purchased property and real estate at PT Summarecon Agung, Tbk. A sample of 100 people is taken by convenience sampling. The primary data used is in the form of consumer responses from PT Summarecon Agung, Tbk., regarding business and marketing strategies for purchasing decisions mediated by digital marketing obtained through distributing questionnaires. Data were analyzed using PLS-based SEM. The results of the study show that Business Strategy and Marketing has an effect on Digital Marketing, Business Strategy and Marketing has a direct effect on Purchasing Decisions. And Business Strategy and Marketing indirectly influence Purchasing Decisions mediated by Digital Marketing.

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Journal Info
PENGARUH SISTEM KEUANGAN DAN KEBIJAKAN MONETER TERHADAP PERTUMBUHAN EKONOMI PADA ERA ORDE BARU DALAM PERSPEKTIF EKONOMI ISLAM
Website

Abbrev

syntax-idea

Publisher

Universitas Islam Negeri Syarif Hidayatullah Jakarta

Subject

Economics, Econometrics & Finance

Description

In various literatures on the economy is divided into two sectors: the real sector which includes the service market and the market for goods, and the monetary sector which consists of the money market and the capital market (wealth). In some economic systems, the monetary (financial) flowing in a ...