Jurnal Bhakti Karya dan Inovatif
Vol 2 No 2 (2022): Jurnal Bhakti Karya dan Inovatif

Pemberdayaan Masyarakat Melalui Digital Marketing Sebagai Media Promosi Di Umkm Kecamatan Coblong

Budiman Budiman (Universitas Informatika dan Bisnis Indonesia)
Catherin Rumambo Mogot Pandin (Universitas Informatika dan Bisnis Indonesia)



Article Info

Publish Date
31 Aug 2022

Abstract

One of the economic strengths that supports the Indonesian economy and regional economic strength is the existence of micro, small and medium enterprises. In addition to the support of large industries, the state tax sector received considerable support from small industry groups, which were able to maintain and increase the contribution of regional economic growth. To overcome these problems, training and assistance will be provided. The aim is to provide an understanding of the importance of digital marketing for MSMEs in increasing income. The output target of this activity is to provide knowledge about the importance of digital marketing for MSME actors, add soft skills regarding insights on how to manage information technology-based products and marketing, and foster a technopreneur spirit among MSME players.

Copyrights © 2022






Journal Info

Abbrev

BhaktiKaryadanInovatif

Publisher

Subject

Humanities Education Social Sciences

Description

Jurnal Bhakti Karya dan Inovasi mencakup artikel pengabdian kepada masyarakat dalam bidang ilmu ekonomi manajemen dan akuntansi, sosial humaniora, sistem informasi, informatika, desain komunikasi visual, karya seni, dan ...