DFAME Digital Financial Accounting Management Economics Journal
Vol 1 No 1 (2023): AGUSTUS

ANALISIS PENGARUH DIMENSI KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI TOKO CERME PURBALINGGA

Auriel Yeristha Asrillia (Universitas Perwira Purbalingga)
Shella Rizqi Amalia (Universitas Perwira Purbalingga)
Siti Masrokhah (Institut Teknologi dan Bisnis Adias, Pemalang)

Article Info

Publish Date
17 Aug 2023

Abstract

Analysis of the influence of service quality on purchasing decisions at the Cerme Purbalingga Store. This study aims to determine the effect of tangible, responsiveness, reliability, assurance, empathy on consumer purchasing decisions at Toko Cerme Purbalingga. Determination of the sample used in this study 100 respondents with purposive sampling technique. The data obtained were processed using SPSS 25. The analytical method used in this study was multiple linear regression. The results of the study show that service quality simultaneously has a significant effect on purchasing decisions. Partially, reliability, responsiveness, and assurance have no significant effect on purchasing decisions. Tangible and empathy variables are variables that have a significant influence on purchasing decisions.

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Journal Info
DFAME Digital Financial Accounting Management Economics Journal
Website

Abbrev

dfame

Publisher

Awatara Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Description

DFAME Digital Financial Accounting Management Economics Journal is an interdisciplinary publication that examines the impact of digital transformation on finance, accounting, management, and economics. The journal explores how digitalization affects business practices and the economy, including ...