<![CDATA[A marketing process that uses media features as a sales facility starts with product branding and ends with expanding sales reach is referred to as digital marketing or digitization capabilities. This research aims to find out what market digitalization applications used. Then, this research considered of implementation digitalization in selling transactions, payment systems, and market management, it also discussed the impact of market digitalization in carrying out selling activities and payment transaction in Kampung Baru Public Market Makassar. Descriptive qualitative method has been used in this research. Interviews were conducted with traders and a staff using purposive technique. Observations were made in the field as well as observing objects through the application platform. This study found the types of applications used in the market area are divided into sales applications, payment transactions, and market management applications. The use of this application originated from the COVID-19 pandemic which required activities to be carried out from home. Some of the impacts felt for traders include escalate sales, enlarge sales channels, improving promotion of the products and services, effective time and sales, and accelerate the processing of billing, verification, and payment.]]>
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