International Journal of Social Science
Vol. 3 No. 2: August 2023

DIGITAL MARKETING COMMUNICATION STRATEGY OF RINJANI TREKKING TOUR PACKAGES AT MUJI TREKKER TOUR & TRAVEL

Ida Ayu Yadnya Sari Dewi Utami Pidada (Politeknik Pariwisata Lombok)

Article Info

Publish Date
03 Aug 2023

Abstract

A tour package is a travel product sold by a travel agency company or a transport company that works with it where the price of the tour package includes travel costs, hotels or other facilities. Muji Trekker Tour & Travel is a travel agency that packages various kinds of tour packages that are marketed to the intended target market. Marketing of products and services in the form of arranged tour packages is carried out both offline and online. Online marketing is synonymous with digital marketing. The purpose of this research is to find out what communication strategies are used by Muji Trekker Tour & Travel in marketing their Rinjani trekking tour packages and to find out what digital media are used by Muji Trekker Tour & Travel in marketing their Rinjani trekking tour packages. The method in this research is descriptive qualitative. The results of this study are the Tourism Package Digital Marketing Communication Strategy used by Muji Trekker Tour & Travel is First, Muji Trekker Tour & Travel as a communicator or provider of information and Digital media used in marketing Rinjani trekking tour packages by Muji Trekker Tour & Travel

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Journal Info
International Journal of Social Science
Website

Abbrev

IJSS

Publisher

bajang Institute

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

Description

"IJSS” for International Journal of Sosial Science, published by Bajang Instiute. Published in two formats, printed version of ISSN:2798-3463 and the online version of ISSN:2798-4079, both of which are published six times in one year. The scope of the journal studies broadly includes: Culture (a ...