<![CDATA[This study is discusses how promotion, brand image and brand trust affect repurchase intention, but it is undeniable that there are still several other influences that are not studied by researchers that also affect repurchase intention. The objective of this explanatory research is to identify the effects of promotion, brand image, and brand trust on the intention of Universitas Brawijaya's students to make repurchases via Tokopedia. This research method uses quantitative research and explanatory research. The samples are 101 Tokopedia users selected using purposive sampling technique. The data was shared by social media and harvested from Google Forms and was analyzed using multiple linear regression in SPSS 25. This study finds that promotion, brand image, and brand trust positively and significantly affect the students' intention to repurchase goods via Tokopedia. In this study, promotion variables were the most influential on repurchase intention. It can be concluded that the promotion carried out by Tokopedia has been very effective and it cause increased intention in repurchase.]]>
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