Inform : Jurnal Ilmiah Bidang Teknologi Informasi dan Komunikasi
Vol. 9 No. 1 (2024)

Sentiment Analysis on TikTok Shop Reviews Using Long Short-Term Memory Method to Find Business Opportunity

Cahyarini Maulida Tri Yunanda (Department of Computer Science, Universitas AMIKOM Yogyakarta)
Muhammad Hanafi (Department of Computer Science, Universitas AMIKOM Yogyakarta)
Windha Mega Pradnya Dhuhita (Department of Computer Science, Universitas AMIKOM Yogyakarta)

Article Info

Publish Date
21 Sep 2023

Abstract

During the world-changing year of covid 19, social media commerce grew fast. The prolonged use of social media encourages users to make online purchases via social media. TikTok, the most downloaded social media app, offers its users a social media commerce experience, TikTok Shop. The TikTok shop provided a new option for business expansion. Business owners may optimize the potential use of TikTok shops by learning more about TikTok Shop. The purpose of this study is to use sentiment analysis to evaluate the business potential of TikTok Shop. The data from Google Play reviews is analysed using the LSTM algorithm. Based on the results of research conducted using a confusion matrix, the LSTM algorithm method using word2vec has an accuracy of 74%. This study found that the business prospects of TikTok shops may be challenging.

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Journal Info
Inform : Jurnal Ilmiah Bidang Teknologi Informasi dan Komunikasi
Website

Abbrev

inform

Publisher

Universitas Dr. Soetomo Surabaya

Subject

Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Engineering Library & Information Science

Description

Inform: Jurnal Ilmiah Bidang Teknologi Informasi dan Komunikasi is One of the journals published by the Informatics Engineering Department Dr. Soetomo University, was established in January 2016. Inform a double-blind peer-reviewed journal, the aim of this journal is to publish high-quality articles ...