Al Tijarah
Vol. 9 No. 1 (2023): Al Tijarah | June

Predicting Compulsive Buying Because of Buy Now Pay Later Installment

Rina Sari Qurniawati (STIE AMA Salatiga)
Yulfan Arif Nurohman (UIN Raden Mas Said Surakarta)
Dhandy Rachmat Andreyan (STIE AMA Salatiga)

Article Info

Publish Date
26 Sep 2023

Abstract

The Covid-19 pandemic that has hit the whole world since the beginning of 2020 has changed consumer behaviour in shopping. With the development of pay-later payments in Indonesia since this pandemic period, compulsive buying behaviour is influenced by the pain of paying and the ease of payment methods. For this reason, this research has an urgency to be carried out so that people have control over their behaviour. In testing the hypothesis using the SEM-PLS technique by testing the inner model and outer model using 120 samples. The results of this study are the pain of paying and the ease of payment methods proved to affect compulsive buying. Self-control has not been shown to have a moderating effect on the relationship between the pain of paying and compulsive buying. 

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Journal Info
Al Tijarah
Website

Abbrev

altijarah

Publisher

Universitas Darussalam Gontor

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Al Tijarah is a semiannually journal published by Department of Management, Faculty of Economics and Management, University of Darussalam Gontor. In line with the objective of the Department and the University, the journal is committed to the development and promotion of contemporary issues in ...