International Journal of Applied Finance and Business Studies
Vol. 11 No. 2 (2023): September : Applied Finance and Business Studies

In the search of recovery: the 4ps for small and medium enterprises to recover after the pandemic

Irene Teresa Rebecca Hutabarat (Bina Nusantara University, Indonesia)
Anita Maharani (Bina Nusantara University, Indonesia)

Article Info

Publish Date
30 Sep 2023

Abstract

This article describes a set of solutions that small and medium-sized businesses might utilize to recover economically after the epidemic. This paper was written using a variety of strategic management principles and marketing mix concepts from the literature. The research technique used in this study is a literature study methodology that collects secondary data from the search page, and also interviewed small and medium business owner. This research suggests that a variety of tactics that small and medium-sized businesses might adopt should be evaluated, particularly marketing mix strategies developed before the pandemic and their relevance after the government declared the epidemic over. The benefit in regards to this study was to present preparation of small and medium-sized business owners when facing challenges, especially the unpredicted ones

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Journal Info
International Journal of Applied Finance and Business Studies
Website

Abbrev

ijafibs

Publisher

Trigin Institute

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

International Journal of Applied Finance and Business Studies is published with both online and print versions devoted to provide the publication of research finding in finance and business research studies. Objectives The main goal of ijafibs is to present outstanding, high quality research ...