Jurnal Sains dan Teknologi
Vol. 2 No. 4 (2023): Agustus 2023

Pengaruh Marketing Mix dan Patient Experience Melalui Kepuasan Terhadap Loyalitas Pasien Umum di Instalasi Rawat Inap Rumah Sakit Stella Maris Makassar Tahun 2022

Mene Paradilla (Universitas Cokroaminoto Makassar)
Nur Miftahul Janna (Universitas Cokroaminoto Makassar)

Article Info

Publish Date
28 Aug 2023

Abstract

In maintaining patient loyalty, one of the marketing strategies that can be done is Marketing Mix. The marketing mix is ​​a set of marketing tools used to achieve marketing objectives in the target market. The elements are interrelated, blended and used appropriately so that the company can achieve effective marketing goals and satisfy consumer needs. the marketing mix can improve the perceived quality of the patient's condition of a service. If the patient's perception of the services provided by the hospital is good, then the patient's experience (patient experience) towards the hospital will be positive where consumer expectations will be their previous purchase experience. This condition can increase patient satisfaction, which continues in the formation of patient loyalty. This study aims to analyze the influence of the marketing mix and patient experience based on general patient loyalty in the inpatient installation of Stella Maris Hospital Makassar. This type of research is a quantitative study using an observational study with a cross sectional study design. The sample in this study was 358 general patients at the Stella Maris Hospital Makassar. The results showed that the marketing mix, patient experience through satisfaction had a significant effect on patient loyalty at Stella Maris Hospital Makassar.

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Journal Info
Jurnal Sains dan Teknologi
Website

Abbrev

insologi

Publisher

Yayasan Literasi Sains Indonesia

Subject

Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Dentistry Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Veterinary

Description

INSOLOGI (Jurnal Sains dan Teknologi) diterbitkan 6 (enam) kali dalam setahun, yaitu pada bulan Februari, April, Juni, Agustus, Oktober dan Desember oleh Yayasan Literasi Sains Indonesia. Jurnal INSOLOGI adalah jurnal yang dapat diakses secara terbuka bagi para Peneliti, Dosen dan Mahasiswa yang ...