Journal of Finance and Business Digital (JFBD)
Vol. 2 No. 3 (2023): September 2023

The Effect of Knowledge Investment, Perceived Return and Risk and Technological Advances on Investment Interest of Medan City Students in the Capital Market

Salmah (Program Studi Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sumatera Utara)
Kartini Harahap (Program Studi Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sumatera Utara)

Article Info

Publish Date
01 Oct 2023

Abstract

This study aims to determine the influence of knowledge investment, perceived return and risk and technological advances on investment interest of students Medan City in the capital market. The population in this study were active students from universities of Medan city who have currently investing in the capital market, either in the form of stocks or mutual funds. The sample in the research were 100 respondents. The research method used is quantitative method. Data collection techniques used questionnaires. The analysis technique used multiple linear regression analysis using SPSS. The results of this research shows that knowledge investment, perceived return and risk and technological advances have a positive and significant effect on investment interest of students Medan City in the capital market.

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Journal Info
Journal of Finance and Business Digital (JFBD)
Website

Abbrev

jfbd

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Finance and Business Digital (JFBD) publishes original research articles and inquiries into issues of finance, Business digital, economics, and business management. JFBD is an international peer-reviewed journal, which is devoted to contemporary and empirical research related to finance, ...