Prosiding University Research Colloquium
Proceeding of The 10th University Research Colloquium 2019: Bidang Sosial Ekonomi dan Psikologi

Minat Transaksi Daring Melalui Jasa Transportasi GO-JEK: Kepercayaan, Kemudahan Transaksional, Pemahaman Risiko Dan Kualitas Layanan

Shinta Permata Sari (Universitas Muhammadiyah Surakarta)
Satria Pinandita (Universitas Muhammadiyah Surakarta)
Himmatus Sholikhah (Universitas Muhammadiyah Surakarta)

Article Info

Publish Date
21 Oct 2019

Abstract

The ease of internet use makes all activities more efficientto accomplish. Customers can fulfill their needs by utilizing onlineapplication. The purpose of this study is to find out the effect of trust, transactional ease, risk understanding and service quality to online-transaction interest. GO-JEK’s online transportation become the observed entity because GO-JEK is one of fast growth local companyin Indonesia. The study is conducted on the students at Economic andBusiness Faculty of Universitas Muhammadiyah Surakarta.The sampling methods of this study is convienence sampling methods.Data are collected by survey with questionnaires. 304 students arebeing respondents in this study. The data analyze using multiplelinear regression and the results show that trust and transactionalease have effect on online-transaction interest, whereas risk understanding and service quality have no effect on online-transaction interest.

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Journal Info
Prosiding University Research Colloquium
Website

Abbrev

proceeding

Publisher

Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Subject

Humanities Computer Science & IT Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology

Description

University Research Colloquium (URECOL) merupakan forum seminar nasional yang memberikan kesempatan untuk diseminasi, diskusi, dan mendapatkan follow up atas luaran penelitian maupun pengabdian kepada ...