Jurnal Praksis dan Dedikasi Sosial
Vol 7, No 1 (2024)

SOSIALISASI SERTA PEMBINAAN KULINER DAN NON KULINER KEPADA MASYARAKAT DI KELURAHAN TUNJUNGSEKAR

Raditya Feda Rifandhana (Universitas Merdeka Malang)
Richo Surya Pradana (Universitas Merdeka Malang)
Susianto Susianto (Universitas Merdeka Malang)
Wiki Dwiningrum (Universitas Merdeka Malang)
Agung Budi Laksono (Universitas Merdeka Malang)
Ivan Prasetyo (Universitas Merdeka Malang)



Article Info

Publish Date
02 Oct 2023

Abstract

SOSIALIZATION AND MENTORSHIP IN THE ASPECTS OF CULINARY AND NON-CULINARY FOR COMMUNITY ON TANJUNGSEKAR, INDONESIANThis community service aims to provide knowledge about business permits and online marketing to culinary and non-culinary business actors. The service method involves communicating with the community and sub-district heads in Tunjungsekar Village. This approach is integrated as a learning and practice method, which includes online marketing theory and business license theory, as well as direct practice of online marketing via social media and business license registration via OSS Online. The results of this service include increasing the knowledge and experience of business actors, socializing online marketing, and registering business permits in 2022. The results of this service are expected to increase income for culinary and non-culinary business actors (laundry services).Pengabdian masyarakat ini bertujuan untuk menyediakan pengetahuan tentang ijin usaha dan pemasaran online kepada pelaku usaha kuliner dan non-kuliner. Metode pengabdian melibatkan pendekatan komunikasi kepada masyarakat dan kepala kelurahan di Kelurahan Tunjungsekar. Pendekatan ini diintegrasikan sebagai metode pembelajaran dan praktek, yang mencakup teori pemasaran online dan teori ijin usaha, serta praktek langsung pemasaran online melalui media sosial dan pendaftaran ijin usaha melalui OSS Online. Hasil dari pengabdian ini meliputi peningkatan pengetahuan dan pengalaman pelaku usaha, sosialisasi pemasaran online, pendaftaran ijin usaha Tahun 2022. Hasil pengabdian ini diharapkan dapat meningkatkan pendapatan bagi pelaku usaha kuliner dan non-kuliner (jasa laundry).

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Journal Info

Abbrev

jpds

Publisher

Subject

Environmental Science Social Sciences Other

Description

Jurnal Praksis dan Dedikasi Sosial (JPDS) is a journal focused on articles of research and community service in the field of social science (Ideology, Citizenship, Human Geography, History, Social Studies, Sociology, Politics, Education and Humaniora). ...