ProBisnis : Jurnal Manajemen
Vol. 14 No. 4 (2023): August: Management Science

Building Visit Intention to Local Destination Panorama Pabangbon through Electronic Word-of-mouth (eWOM) and Visitors’ Trust

Wendry Sudarsono (Sekolah Tinggi Ilmu Ekonomi Pandu Madania)
Fatimah Abdillah (Institut Bisnis dan Informatika Kesatuan)
Nurtiah Nurtiah (Sekolah Tinggi Ilmu Ekonomi Pandu Madania)
Egi Adithia Pradana (Institut Bisnis dan Informatika Kesatuan)



Article Info

Publish Date
09 Aug 2023

Abstract

The tourism sector has developed into an industry that has an essential role in economic growth in the world. Even though the tourism sector was most affected during the Covid-19 crisis, tourism potential needs to continue to receive support, especially in the recovery and development process, especially local tourism. Tourists will be excited to visit a destination that has credibility and popularity. Based on the ease of access to information via the Internet, potential tourist destinations will receive a good assessment in the form of electronic word-of-mouth (eWOM). This study aims to determine the process of the two factors that form the tourist's intention to visit a local tourist attraction. This quantitative research is conducted based on the perceptions of 130 tourists who had no experience visiting these attractions. Respondents to this study have also seen information about this local tourist attraction through an online platform. Data is processed using SPSS. The results showed that eWOM and trust increase tourist interest in visiting. This research provides theoretical and practical advice.

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Journal Info

Abbrev

ProBisnis

Publisher

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

ProBisnis: The Management Journal was previously published in print, then in 2020 it was changed to online. This journal has ISSN: 2086-7654( Print) and ISSN: 2808-7240(Online). The scope of this journal is Economics, Management, Marketing, Strategic Management, Entrepreneurship, Leadership ...