Vegetation index analysis using the Normalized Difference Vegetation Index (NDVI) model needs to be processed using a decision support model to follow up on the Landsat 8/9 Operational Land Imaginer (OLI) satellite image data interpretation results. However, studies using the Simple Multi-Attribute Rating Technique (SMART) method to determine priority zones based on vegetation index classification data are still limited. This study uses the SMART decision support model to process NDVI classification data in mangrove areas. The stages in this study consist of four parts: the data collection stage, the data processing stage; the data analysis stage; and the data interpretation stage. At the data collection stage, the raster data used was sourced from the United States Geology Survey (USGS) platform, namely Landsat 8/9 OLI with coordinate raster data (Lat 01o43'18" N, Lon: 128o04'15" E) in 2013, 2018, and 2023. In addition, video and aerial photographs at the study site were taken using drones (Phantom 4 Version 2). At the data processing stage, the model used in calculating raster data is NDVI using the QGIS 3.30.1 application. This research data analysis and interpretation stage uses the SMART decision support model. The SMART decision support model is used to produce recommendations for priority zones for mangrove ecotourism development based on the results of the NDVI classification (minimum value, average value, maximum value) adjusted to the Decree of the State Minister of Environment Number 201 of 2004 concerning standard criteria and guidelines for mangrove forest destruction (rare, medium, and dense). Based on the calculation of the utility value of criterion C1 as a cost with a weight of 0.50 in the NDVI classification data for 2023, the second observation station is recommended as a priority zone with a total value of 0.50. Meanwhile, the calculation of the utility value of criterion C3 as a cost with a weight of 0.50 in the NDVI classification data in 2023 recommended the third observation station as a priority zone with a total value of 0.88. This means that the SMART method can be used to identify and analyze priority and alternative zones for the sustainable development of mangrove ecotourism areas.
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