Jurnal Ekonomika Dan Bisnis
Vol. 3 No. 2 (2023): Mei - Agustus

Analisis Etika Komunikasi Bisnis Dalam Strategi Pemasaran Produk Di Sosial Media

Dinda Syafira (Universitas Islam Negeri Sumatera Utara)
Suhairi Suhairi (Universitas Islam Negeri Sumatera Utara)
Juwita Putri Wulandari (Universitas Islam Negeri Sumatera Utara)
Putri Iswanti (Universitas Islam Negeri Sumatera Utara)
Said Ihsan Fauzi (Universitas Islam Negeri Sumatera Utara)



Article Info

Publish Date
25 Jul 2023

Abstract

The purpose of this study is to analyze corporate communication ethics in product marketing strategies on social media. This study examines the literature on the principles of business ethics and marketing communications. The method used is descriptive research, collecting information from primary and secondary sources. The analysis was carried out using a qualitative approach to identify the ethical aspects of product marketing in social networks. The aftereffects of this study demonstrate that there are several moral perspectives that need consideration in web-based entertainment business correspondence, such as genuineness, receptiveness, decency and social obligation. This study assists with understanding the decision and utilization of business correspondence morals in item advertising techniques via virtual entertainment. These discoveries can be the reason for building more moral business correspondence rehearses in the computerized period

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Journal Info

Abbrev

jebs

Publisher

Subject

Economics, Econometrics & Finance

Description

JEBS : Jurnal Ekonomika Dan Bisnis Merupakan Jurnal Penelitian dan Kajian Ilmiah yang diterbitkan CV.ITTC - INDONESIA dan dikelola langsung oleh Webinar.Gratis dan Even. Penyunting menerima kiriman naskah hasil kajian dan penelitian untuk bidang ekonomi ,bisnis, manajemen, akuntansi, auditing, ...