International Research Journal of Business Studies (E-Journal)
Vol 16, No 1 (2023): April - July 2023

The Role of Religious Commitment, Collectivism, and Long-Term Orientation in Consumer Impulse Buying

Awisal Fasyni (Departement of Management, Faculty of Economics, Universitas Negeri Padang, Jl. Prof. Dr. Hamka, Air Tawar Barat, Kec. Padang Utara, Kota Padang, Sumatera Barat 25132, Indonesia)

Article Info

Publish Date
30 Jul 2023

Abstract

This study examines religion and culture’s influence on impulsive and compulsive buying. The research population is people who have made impulsive and compulsive purchases for fashion products, with a sample size of 212 respondents. Questionnaires were distributed through social media, and the collected data were analyzed using PLS. The study results show that 1) religious commitment negatively affects compulsive buying, 2) collectivism culture has been shown to positively affect impulsive and compulsive buying, 3) religious commitment is not proven to affect impulse buying, and 4) long-term orientation has also been shown not to affect impulsive and compulsive buying. Businesses can encourage impulse and compulsive buying by focusing their target market on collectivists with low levels of religious commitment.

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Journal Info
International Research Journal of Business Studies (E-Journal)
Website

Abbrev

jurnalirjbs

Publisher

Prasetiya Mulya Publishing

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

International Research Journal of Business Studies (IRJBS), with registered number ISSN 2089-6271 (Print) and ISSN 2338-4565 (Online), is an open access and peer-reviewed scientific journal published by Prasetiya Mulya Publishing, Universitas Prasetiya Mulya. IRJBS published three times a year ...