Student Research Journal
Vol. 1 No. 3 (2023): Juni : Student Research Journal

ANALISA PENERAPAN STRATEGI INTERNASIONAL PADA PERUSAHAAN NESTLE

Wirren Chang (Universitas Internasional Batam)
Agnes Doraresta Khatarina Tokan (Universitas Internasional Batam)
Delfina Muthia Sabella (Universitas Internasional Batam)
Dewi Dewi (Universitas Internasional Batam)
Mardiana Ng (Universitas Internasional Batam)
Serina Serina (Universitas Internasional Batam)

Article Info

Publish Date
07 Jun 2023

Abstract

Companies can continue to be sustainable or last a long time when the company has the right strategy in running its business. Nestlé is a company that has a good strategy in running and developing its business since 1866 which has made the Nestlé company survive to this day. This study discusses the strategies used by Nestlé, such as business-level strategies and international corporate strategies. The methodology used by researchers is the method of literature study. The Nestlé company uses a low cost strategy and also uses a joint venture business form. In addition, Nestle also acquired the company Pfizer Nutrition. Nestle's goal is to achieve a competitive advantage from products marketed in various market segments so that it can expand its target globally.

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Journal Info
Student Research Journal
Website

Abbrev

srj

Publisher

Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Subject

Religion Humanities Economics, Econometrics & Finance Education Social Sciences

Description

1. Ilmu Sosial 2. Ilmu Ekonomi 3. Akuntansi 4. Manajemen 5. Kebudayaan 6. Pendidikan 7. Sejarah 8. Pariwisata 9. Gender 10. Humaniora 11. Seni Budaya 12. Linguistik 13. Sastra 14. Filsafat 15. Studi Agama 16. Studi Media dan Komunikasi 17. Berbagai bidang penelitian yang ...