JBMR: Journal of Business and Management Review
Vol. 4 No. 9 (2023): (Issue-September) in Press

Testing The Theory Of Planned Behavior And Perceived Risk To Predict Intention To Used Of Pay Later Services

Ach. Lubi (Department of Management, Faculty of Economics and Business, Universitas Negeri Surabaya, Indonesia)
Sanaji Sanaji (Department of Management, Faculty of Economics and Business, Universitas Negeri Surabaya, Indonesia)

Article Info

Publish Date
30 Sep 2023

Abstract

The phenomenon of increasing pay later consumers significantly from year to year has made many companies engaged in the technology industry vying to provide pay later services. However, from this there was a massive arrears made by consumers. Based on this phenomenon, the purpose of the authors in conducting this research is to determine the preference for the intention of using fintech and e-commerce consumers for pay later services by using TPB as a reference for this research and then adding one independent variable, namely perceived risk. This study use online survey and data will be analyzed using multiple regression analysis. The results of this study indicate that attitudes, subjective norms, perceived behavioral control, and perceived risk have a positive effect on the intention to use pay later services. Meanwhile, perceived risk has the smallest effect on the intention to use pay later services.

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Journal Info
JBMR: Journal of Business and Management Review
Website

Abbrev

jbmr

Publisher

Profesional Muda Cendekia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Journal of Business and Management Review applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBMR examines a wide variety of business decisions, processes and activities within the actual ...