Relasi : Jurnal Ekonomi
Vol 13 No 1 (2017)

FAKTOR-FAKTOR YANG MEMILIKI KONTRIBUSI PADA KEBERLANGSUNGAN DAN KESUKSESAN UMKM YANG DIKELOLA OLEH KALANGAN USIA MUDA

Novie Noordiana RY (Universitas Teknologi Surabaya)

Article Info

Publish Date
15 Feb 2017

Abstract

This study aims to determine the factors that affect the survival and success of the Micro, Small and Medium Enterprises (SMEs-UMKM), which is managed by the young. This study used a qualitative approach, using in-depth interview. The results showed that factors such as access to capital, social networks, competitive advantage and strategic market position, orientation on consumers, and marketing communications has a major contribution to the sustainability and success of UMKM run by young people. While the business plan does not have a major contribution to the sustainability of SMEs. The success of SMEs can be seen from the increase in turnover and operating margin in each period.

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Journal Info
Relasi : Jurnal Ekonomi
Website

Abbrev

relasi

Publisher

Institut Teknologi dan Sains Mandala

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Description

Relasi : Jurnal Ekonomi is an interdisciplinary journal that seeks both theoretical and practical papers devoted to aspects of the subject matter indicated in the title. Topics will be drawn, but not limited to, the following areas: Business Management, Agribusiness Management, Management ...