Relasi : Jurnal Ekonomi
Vol 17 No 1 (2021)

Analisis Pengambilan Keputusan Taktis Pelaku UMKM (Usaha Mikro, Kecil Dan Menengah) Di Masa Pandemi Covid’19

Tatik Tatik (Universitas Islam Indonesia)

Article Info

Publish Date
29 Jan 2021

Abstract

This study aims to analyze the tactical decisions of MSME actors during the Covid-19 pandemic. This research uses a qualitative approach with a case study method. The data used are primary data sourced from in-depth interviews and direct observation. Research respondents were 5 (five) MSME with different business fields. The results showed that the COVID-19 pandemic had several impacts on MSMEs, namely a decrease in turnover and operating profit, difficulty in distributing goods and uncollectible accounts. The tactical decisions taken by MSME players in order to maintain their business are the implementation of WFH (Work From Home) policies, cutting wages, cutting and delaying the payment of THR (Tunjangan Hari Raya), asking for relaxation and restructuring of bank credit, reducing the amount of production and making product innovations or service. Keywords: Tactical Decisions, MSME, Pandemic Covid'19

Copyrights © 2021




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Relasi : Jurnal Ekonomi
Website

Abbrev

relasi

Publisher

Institut Teknologi dan Sains Mandala

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Description

Relasi : Jurnal Ekonomi is an interdisciplinary journal that seeks both theoretical and practical papers devoted to aspects of the subject matter indicated in the title. Topics will be drawn, but not limited to, the following areas: Business Management, Agribusiness Management, Management ...