JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Vol 7 No 2 (2023): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)

Product Promotion with Digital Marketing as a Marketing Strategy for UMKM ChaCha Kitchen, Blitar City

Riska Faulia Rahma (UPN "Veteran" Jawa Timur)
Rusdi Hidayat Nugroho (UPN "Veteran" Jawa Timur)



Article Info

Publish Date
29 Jul 2023

Abstract

Community Service through the KKN-T program aims to help develop the UMKM ChaCha Kitchen in Karangsari Village, Sukorejo District, Blitar City. The problem that occurs with UMKM ChaCha Kitchen is a lack of understanding in promoting their products with digital marketing. The method used is by identifying problems, assisting product promotions with digital marketing as a marketing strategy, and organizing socialization related to digital marketing. The results of this activity are in the form of creating content on ChaCha Kitchen's Instagram social media account, creating a website as a marketing support, and teaching product photos for content needs. The website contains information related to the business profile and products of UMKM ChaCha Kitchen. Product promotion with digital marketing as a marketing strategy for UMKM ChaCha Kitchen is able to improve the quality of content publication so that it can increase product sales.

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Journal Info

Abbrev

jatiemas

Publisher

Subject

Humanities Education Engineering Public Health Other

Description

Jurnal ini mempublikasikan artikel-artikel yang mengandung aspek aplikasi ilmu-ilmu teknik dan/atau hasil pengabdian masyarakat yang dilakukan oleh para pelaku dan penggiat dunia pendidikan secara umum, kalangan akademisi, industri, maupun kelompok ...