International Journal of Artificial Intelligence Research
Vol 6, No 1.2 (2022)

Development of E-Commerce Applications to Support Digital-Based Marketing

John Friadi (Universitas Batam)
Angelina E. Rumengan (Universitas Batam)
Dodi P. Yani (Universitas Batam)
Muhamad Sigid Safarudin (Universitas Batam)
Suroto Suroto (Universitas Batam)



Article Info

Publish Date
01 Oct 2022

Abstract

E-commerce is one of the application platforms that support digital-based marketing. The development of e-commerce from year to year is increasing, which is influenced by the development of information technology and the internet. The development of the internet has caused a shift in human activities from offline to online. During the Covid 19 pandemic, the growth of e-commerce has also increased sharply. The Covid 19 pandemic has caused a shift in human habits in purchasing goods from offline to online. This research develops a prototype e-commerce application to support digital-based marketing and conducts usability testing of the developed application using the SUS (System Usability Scale) scale. Based on the analysis and calculation of the SUS scale score, a score of 77.03 is obtained, meaning that the application is functionally good and acceptable to users and shows that using e-commerce applications supports digital-based marketing and affects the increase in marketing and sales

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Journal Info

Abbrev

IJAIR

Publisher

Subject

Computer Science & IT Electrical & Electronics Engineering

Description

International Journal Of Artificial Intelligence Research (IJAIR) is a peer-reviewed open-access journal. The journal invites scientists and engineers throughout the world to exchange and disseminate theoretical and practice-oriented topics of Artificial intelligent Research which covers four (4) ...