Jurnal Informatika Ekonomi Bisnis
Vol. 5, No. 3 (September 2023)

Analisis Regresi dan Korelasi Antara Kualitas Produk terhadap Keputusan Pembelian Produk Smartphone Oppo di Kota Pariaman

Dedi Mardianto (Universitas Sumatera Barat)
Deby Handayani (Universitas Sumatera Barat)
Zaki (Universitas Sumatera Barat)

Article Info

Publish Date
30 Aug 2023

Abstract

This study is entitled regression analysis and correlation between product quality and purchasing decisions for Oppo smartphone products in Kota Pariaman. Statistical science can be used in estimating consumer purchasing decisions involving product quality. The number of respondents amounted to 16 data taken by the proposive sampling method. The method used is Simple Linear Regression. The result of the equation is Y ̂=184.41-0.6X. The degree of relationship or Pearson correlation between variables X and Y is 77.7% which is categorized as having a high relationship. While the results of the F test obtained F count of 47.85 and F table of 4.6, because the results of F count were greater than F tables, which meant that the product quality variable had an effect on the purchasing decision variable.

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Journal Info
Jurnal Informatika Ekonomi Bisnis
Website

Abbrev

infeb

Publisher

Universitas Putra Indonesia YPTK Padang

Subject

Economics, Econometrics & Finance

Description

Jurnal Informatika Ekonomi Bisnis adalah Jurnal Nasional, yang didedikasikan untuk publikasi hasil penelitian yang berkualitas dalam bidang Informatika Ekonomi dan Bisnis, namun tak terbatas secara implisit. Jurnal Informatika Ekonomi Bisnis menerbitkan artikel secara berkala 4 (empat) kali setahun ...