International Journal of Geotourism Science and Developmen
Vol. 3 No. 1: June 2023

Preparing Supporting Infrastructure for Destination Branding: A Study of Geotourism Pioneering in Ulubelu Lampung

Eli Jamilah Mihardja (1Geopark Study Center, Bakrie University, Jakarta)

Article Info

Publish Date
16 Sep 2023

Abstract

Ulubelu sub-district has geotourism potential that can be developed to support the improvement of local community welfare. Combined with the tourism potential of coffee plantations, Bakrie University developed the Coffee Geotourism Program with Pertamina Geothermal Energi Ulubelu area in the Kedaireka 2022 Matching Fund program. This program includes designing a site plan to later become part of the Ulubelu Geothermal Village destination branding strategy. Data were collected from July to December 2022 through in-depth interviews with residents and village officials, observation, and literature study. The results of the research were compiled as a draft site plan that includes mapping and visibility planning to support destination branding.

Copyrights © 2023




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Journal Info
International Journal of Geotourism Science and Developmen
Website

Abbrev

IJGSD

Publisher

Badan Pelaksana Rinjani-geopark Rinjani Lombok

Subject

Environmental Science Social Sciences

Description

International Journal of Geotourism Science and Development is an international scientific Open Access journal published by Badan Pelaksana Rinjani-geopark Rinjani Lombok that publishes original articles with a theoretical and practical focus on Geology areas for Sustainable development, paying much ...