Garuda - Garba Rujukan Digital

Jurnal E-Bis: Ekonomi Bisnis

Vol 7 No 2 (2023): Vol. 7 No.2 2023

Eko Retno Indriyarti (Universitas Trisakti, Indonesia.)
Michael Christian (Universitas Bunda Mulia, Indonesia)
Retno Sari Murtiningsih (Universitas Trisakti, Indonesia)
Nico Lukito (Universitas Trisakti, Indonesia)

Publish Date
02 Nov 2023

This study was inspired by the intense competition in the e-commerce sector, particularly in the marketplace. People's marketplace preferences can shift at any time. As a result, the marketplace must continue to comprehend and capture the factors that influence user satisfaction. As a result, the goal of this study is to investigate the factors that influence Bukalapak's user satisfaction. PLS-SEM with SmartPLS 3.0 is used to analyze 110 Jakarta-based samples in this quantitative study. This study found that system quality and security have a significant impact on user satisfaction. In this study, access to information on the marketplace website is considered common and used to the point where it no longer has a significant impact on users. Aspects that are considered normal and common for marketplace users are used by businesses to develop other marketing strategies so that their users can still find a place.

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