Communicare : Journal of Communication Studies
Vol. 10 No. 1 (2023): Communicare: Journal of Communication Studies

Organizational Culture Transformation Work From Home (WFH) in Cross-View Generation

Oman Sukmana (Universitas Jayabaya)
Euis Komalawati (Institut Ilmu Sosial dan Manajemen Stiami)



Article Info

Publish Date
15 Aug 2023

Abstract

The COVID-19 pandemic that occurred in Indonesia from 2019 to 2022 gave birth to a new organizational culture in the form of work-from-home (WFH) activities to reduce public mobility and reduce the risk of transmission of the COVID-19 virus. After the COVID-19 pandemic, the WFH work culture is still applied in several institutions. This research aims to describe cross-generational views, namely those of the Baby Boomer Generation, Generation X, and Generations Y and Z, regarding the implementation of WFH work culture in the post-pandemic COVID-19 era associated with organizational culture transformation. This research uses a descriptive-qualitative approach through data collection methods such as interviews, observations, and literature studies. The results illustrate that generations have different views on the implementation of work-from-home culture in the post-pandemic COVID-19 era as seen from organizational communication through informative, regulative, persuasive, and integrative functions. The Baby Boomer Generation views the implementation of WFH in the post-pandemic era as an obstacle to organizational communication. Meanwhile, Generation X sees the implementation of WFH as a necessity that cannot be avoided. Although, in some ways, Generation X also still sees the need for face-to-face meetings, Generations Y and Z are the antithesis of the Baby Boomer Generation. Generations Y and Z see the implementation of WFH as not an obstacle to organizational communication.

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Journal Info

Abbrev

communicare

Publisher

Subject

Arts Humanities Languange, Linguistic, Communication & Media Social Sciences Other

Description

Jurnal Communicare memiliki fokus dalam ranah kajian Ilmu Komunikasi. Ruang lingkup topik dalam Jurnal Communicare secara general adalah semua hal yang berhubungan dengan Ilmu Komunikasi. ...