HOUSE OF MANAGEMENT AND BUSINESS (HOMBIS) JOURNAL
Vol 2, No 2 (2023): House of Management and Business (HOMBIS JOURNAL)

PENGARUH LABEL HALAL, DAN HARGA TERHADAP MINAT BELI PADA ICE CREAM MIXUE

Muhammad Sayyid Candivas (Universitas Muhammadiyah Gombong)

Article Info

Publish Date
30 Oct 2023

Abstract

Abstract. The purpose of this study was to determine the effect of Halal Labels and Prices on Interest in Buying Mixue Ice Cream at Mixue Stores, Kebumen Branch. The research method used is a quantitative descriptive approach with a total of 50 respondents. Data collection was carried out through an online questionnaire and the collected data was analyzed using SPSS software with a modified Likert scale. The results of the study show that the Halal Label and Price have a positive and significant effect on Purchase Intention, either partially or simultaneously.Keywords: Keywords: Halal Label, Price, Purchase Intention

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Journal Info
HOUSE OF MANAGEMENT AND BUSINESS (HOMBIS) JOURNAL
Website

Abbrev

HOMBIS

Publisher

Universitas Muhammadiyah Gombong

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Manajemen Perusahaan, Teori Organisasi, Manajemen Keuangan, Perbankan, Akuntansi, Manajemen Pemasaran,Sumber Daya Manusia, Inovasi, Kepemimpinan, Kewirausahaan, Budaya Organisasi, Pasar Modal & Bursa Efek ...