Studium: Jurnal Pengabdian Kepada Masyarakat
Vol 3 No 1 (2023): Studium: Jurnal Pengabdian Kepada Masyarakat

Strategi Pengembangan Desa Wisata melalui Penguatan Kelembagaan: Studi Kasus Danau Tangkas

Dwi Hastuti (Fakultas Ekonomi dan Bisnis, Universitas Jambi)
Parmadi (Fakultas Ekonomi dan Bisnis, Universitas Jambi)
Junaidi (Fakultas Ekonomi dan Bisnis, Universitas Jambi)
Haryadi (Fakultas Ekonomi dan Bisnis, Universitas Jambi)
Siti Hodijah (Fakultas Ekonomi dan Bisnis, Universitas Jambi)
Heriberta (Fakultas Ekonomi dan Bisnis, Universitas Jambi)



Article Info

Publish Date
06 Aug 2023

Abstract

This article discusses the implementation of community service (tridharma) related to the institutional strengthening strategy in the development of Danau Tangkas tourism in Tanjung Lanjut Village. Data collection methods include literature review, interviews, observations, and Focus Group Discussions (FGD). Based on the analysis of internal and external factors (SWOT) in the model of tourism attraction development to support Danau Tangkas tourism, the focus is on integrated regulatory and supervisory systems, infrastructure improvement, institutional strengthening, human resource development, and tourism marketing and promotion. Institutional strengthening through the establishment of Village-Owned Enterprises (BUMDes) involving the community aims to improve tourism facilities and add new ones, thus enhancing the appeal to tourists and positively impacting the local economy. Additionally, increasing the awareness of the local community about the potential of Danau Tangkas Tourism Village is expected to optimize the tourism potential further.

Copyrights © 2023






Journal Info

Abbrev

JPM

Publisher

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Studium: Jurnal Pengabdian Kepada Masyarakat (JPM) yang diterbitkan oleh WIDA Publishing adalah peer-reviewed journal yang memuat artikel-artikel ilmiah dari berbagai disiplin ilmu yang diadopsi dalam berbagai aktivitas pengabdian kepada masyarakat dan penelitian terapan lainnya. JPM menerima ...