Garuda - Garba Rujukan Digital

Inspirasi Ekonomi : Jurnal Ekonomi Manajemen

Vol 5 No 3 (2023): IE : Inspirasi Ekonomi

Lidia Andiani (STIE Malangkucecwara Malang)
Farrel Riantama (STIE Malangkucecwara Malang)
Agussalim Andriansyah (STIE Malangkucecwara Malang)

Publish Date
30 Oct 2023

The purpose of this study was to test the Promotion (X1) and Consumer Trust (X2) variables on Purchase Decisions (Y) in the Tokopedia E-Commerce application in the Management student study program at STIE Malangkucecwara in the 2022/2023 academic year. The type of research used in this research is quantitative research with explanatory methods. The population of this study was 163 students with a sample of 62 students. The analytical method used in this study used the IBM SPSS Statistics 23 application. The results showed that the Promotion variable (X1) had a positive effect of 5,600 and the Consumer Trust Variable (X2) had a positive effect of 4,218. From the results of this study, it can be concluded that Promotion and Consumer Trust influence purchasing decisions.

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