Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Vol. 1 No. 4 (2023): Oktober , Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat

Pemanfaatan Aplikasi E-Commerce Pada Pemasaran Produk UMKM Keripik Beras Di Desa Kalumpang

Gagah Dwiki Putra Aryono (Desa Kalumpang)

Article Info

Publish Date
14 Sep 2023

Abstract

MSMEs are trading businesses managed by business entities or individuals which refer to productive economic businesses in accordance with the criteria stipulated by Law Number 20 of 2008. One of the MSMEs in the Kalumpang Village area is the Rice Chips MSME which is located at Kp Kedung Bulus, Kalumpang Village Padarincang District, Serang Regency, which is a community business in the village. So far, the marketing process for this product is still carried out traditionally, so that sales results are not optimal and the reach of promotion is limited because promotion is still carried out by word of mouth. Therefore, we as students with this community service activity contribute to designing applications and utilizing e-commerce through creating applications or websites as promotional and sales media for Rice Chips products so that we can increase sales and expand market share.

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Journal Info
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Website

Abbrev

Pandawa

Publisher

Asosiasi Riset Ilmu Pendidikan Indonesia

Subject

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Law, Crime, Criminology & Criminal Justice Public Health Other

Description

community participation in development, community empowerment or implementation of community service in the form of applying various fields of science including education, engineering, agriculture, social humanities, computers and ...