Harmoni: Jurnal Pendidikan dan Penelitian Seni Budaya
Vol 13, No 2 (2023): HARMONI: OCTOBER 2023

HIPEREALITAS DALAM WEBSITE MERCEDES-BENZ THE NEW A CLASS

Aditya Nirwana (Institut Seni Indonesia Yogyakarta)



Article Info

Publish Date
31 Oct 2023

Abstract

This study of the Mercedes-Benz The New A Class website is a case study carried out with the aim of finding out that the Mercedes-Benz The New A-Class website has elements of hyper-signs as part of hyperreality, as well as proving that the Mercedes-Benz The New website A-Class is a simulation, with post-structural sign/semiotic analysis and with Jean Baudrillard's simulation theory and hyperreality approach. Some conclusions obtained from this study are; firstly, the two VRs on the Mercedes-Benz A Class website here are a simulation process, and secondly the virtual reality in it is a duplication of itself, because the reality reference does not exist. Second, on the Mercedes-Benz A Class website, pseudo/original, fake/imitation, past/present, natural/artificial are mixed up and overlapping, so that they can no longer be differentiated. This shows that the Mercedes-Benz A Class website is a form of hyperreality.

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Journal Info

Abbrev

harmoni

Publisher

Subject

Arts Humanities Education

Description

Harmoni: Jurnal Pendidikan dan Penelitian Seni Budaya. Diterbitkan oleh Program Studi Pendidikan Seni Rupa Fakultas Keguruan dan Ilmu Pendidikan Universitas Muhammadiyah Makassar. Jurnal Harmoni menerbitkan karya ilmiah hasil penelitian dibidang pendidikan seni rupa, ilmu seni, dan budaya yang ...