Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC )
Vol. 2 No. 2 (2023): Juli - Desember

Strategi Pemasaran dan Pengengembangan Kemasan UMKM Pie Susu Kering Khas Desa Rejoagung

Sukma Wahyuning Tyas (Universitas Darul ‘Ulum Jombang)
Winarti Winarti (Universitas Darul ‘Ulum Jombang)
Amanda Faidah (Universitas Darul ‘Ulum Jombang)
Ayu Eka Rizky A (Universitas Darul ‘Ulum Jombang)
Nur Kholis (Universitas Darul ‘Ulum Jombang)



Article Info

Publish Date
20 Aug 2023

Abstract

Rejoagung Village is an area located in the Ploso. There are many industries that still home-scale or micro, small and medium enterprises (MSMEs). This service activity collaborates with milk pie business actors. However, business actors experience several obstacles, namely related to marketing and packaging. So that the purpose of this community service activity is to provide training to strategy MSMEs in using social media as digital marketing to introduce products to a wider range of consumers. And also provide training to MSMEs in terms of packaging renewal. The method used in this activity is Assets Based Community Development (ABCD), which is an approach model in community development. The output resulting from this community service activity is that business actors identify and are skilled at marketing through social media as well as updating more attractive packaging.

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Journal Info

Abbrev

jpmittc

Publisher

Subject

Education Social Sciences

Description

Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) E-ISSN : 2962-9624 (Online - Elektronik) adalah Jurnal Pengabdian kepada Masyarakat yang diterbitkan oleh CV. ITTC Indonesia. Merupakan jurnal ilmiah hasil kegiatan pengabdian masyarakat (PKM) oleh dosen dan mahasiswa. ...