JUSTI (Jurnal Sistem dan Teknik Industri)
Vol 4 No 1 (2023): justi

PERANCANGAN STRATEGI PEMASARAN UMKM LUMINTU DENGAN PENDEKATAN METODE SWOT DAN METODE QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM)

Ahmad Maulana (Univeraitas Bojonegoro)
Amalia Maghfiroh (Unknown)
Ardana Farahdiansari (Unknown)

Article Info

Publish Date
31 Oct 2023

Abstract

Lumintu is one of the SMEs engaged in the production of 'balung kuwuk' and banana chips. In marketing its products, Lumintu faces a challenge of unstable sales. This research utilizes the SWOT Matrix IFE-EFE and Quantitative Strategic Planning Matrix (QSPM) methods. The IFE-EFE matrices are used to identify the Internal and External factors that influence the product sales in Lumintu SME. The purpose of the IFE and EFE matrices is to determine the ranking value and weight of each internal and external factor. The analysis is then continued using the Quantitative Strategic Planning Matrix (QSPM). The result of the methods used indicates that the marketing strategy for 'balung kuwuk' and banana chips products falls into quadrant 4, which represents the 'Grow and Build' strategy. This quadrant is derived from the total score of IFE matrix weight (3.11) and the total score of EFE matrix weight (2.93)."

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
JUSTI (Jurnal Sistem dan Teknik Industri)
Website

Abbrev

justi

Publisher

Universitas Muhammadiyah Gresik

Subject

Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering

Description

Jurnal Sistem Dan Teknik Industri (JUSTI) merupakan jurnal mahasiswa yang berkomitmen untuk menerbitkan karya ilmiah dengan tema di bidang teknik industri, manajemen dan produksi. JUSTI mendedikasikan diri sebagai wadah bagi para penulis untuk mempublikasikan ide dan karya ilmiahnya. JUSTI adalah ...