ABDIMAS SILIWANGI
Vol. 6 No. 2 (2023): Juni 2023

UMKM berbasis teknologi desa kertawinangun Kecamatan Cidahu Kabupaten Kuningan

Wachjuni Wachjuni (Universitas Kuningan)
Januar Habibi Masyar (Universitas Kuningan)
Winda Oktaviani (Universitas Kuningan)

Article Info

Publish Date
21 Oct 2023

Abstract

KertawinangunVillageisadevelopingvillagewhosemainrawmaterialsarericeandcassava.KertawinangunVillageisfamousasthecenterofKuningancuisinesuchasgemblong,variouschips,cirengandregginang.However,althoughthisisthecenterofKuninganspecialties,manyothervillagesinKuninganprovinceproducethesameKuninganspecialties,sothemarketdemandtendstodecreaseratherthanincreasefromtimetotime.NotethatthereisTheresultsofaninitialsurveyconductedshowedthatthedeclinethatoccurredwascausedbyanumberoffactors,includinghisMSMEswhowerenotusingtechnologyasamarketingmedium.Asaresult,thetargetmarketisstilllimited.Theproductpackagingisstillverysimple,sotheproductiseasytodamage,andtherearefewproductvariations.ThemethodologyforimplementingthiscommunityserviceistheParticipatoryRuralAppraisal(PRA)approach.Thefirsttrainingexerciseistheuseoftechnologyformarketingactivities.Asaresult,hisMSMEsinsomevillagesselltheirproductstoe-commerceshoppers.ThesecondtrainingisProductInnovationTraining.Theresultismoreappealingpackagingdesignandarangeofnewflavors.  KertawinangunVillageisadevelopingvillagewhosemainrawmaterialsarericeandcassava.KertawinangunVillageisfamousasthecenterofKuningancuisinesuchasgemblong,variouschips,cirengandregginang.However,althoughthisisthecenterofKuninganspecialties,manyothervillagesinKuninganprovinceproducethesameKuninganspecialties,sothemarketdemandtendstodecreaseratherthanincreasefromtimetotime.NotethatthereisTheresultsofaninitialsurveyconductedshowedthatthedeclinethatoccurredwascausedbyanumberoffactors,includinghisMSMEswhowerenotusingtechnologyasamarketingmedium.Asaresult,thetargetmarketisstilllimited.Theproductpackagingisstillverysimple,sotheproductiseasytodamage,andtherearefewproductvariations.ThemethodologyforimplementingthiscommunityserviceistheParticipatoryRuralAppraisal(PRA)approach.Thefirsttrainingexerciseistheuseoftechnologyformarketingactivities.Asaresult,hisMSMEsinsomevillagesselltheirproductstoe-commerceshoppers.ThesecondtrainingisProductInnovationTraining.Theresultismoreappealingpackagingdesignandarangeofnewflavors.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
ABDIMAS SILIWANGI
Website

Abbrev

abdimas-siliwangi

Publisher

STKIP Siliwangi Bandung

Subject

Arts Humanities Education Library & Information Science Social Sciences

Description

Journal of Abdimas Siliwangi IKIP Siliwangi aims to publish the results of the study of learning theory, the results of community service in the field of education. The manuscripts contained in this journal include the study of theories in the field of teaching and learning process education, as ...