<![CDATA[The aim of this research is to investigate the interplay between mindset, family environment, and social media in influencing the interest of North Sumatra housewives in entrepreneurship. This research method used a descriptive quantitative method based on the survey through path analysis using SPSS 22. The population of this study included 674,237 entrepreneur housewives throughout North Sumatera. By cluster random sampling, 80 of them were selected to be the samples, meaning that two or three entrepreneur housewives throughout North Sumatera were taken randomly. The results of this study, based on the partial hypothesis, stated that the housewives' and family environment mindset in entrepreneurship had a positive and significant effect on increasing entrepreneurial motivation, and these two variables affected the entrepreneurial interest of North Sumateran housewives. Simultaneously, the housewives' and family environment mindset in entrepreneurship, as well as the use of social media for business had a positive and significant effect on North Sumateran housewives’ interest in entrepreneurship through the variable of increasing entrepreneurial motivation. The Imlication of research this research contributes to a more nuanced understanding of the complex dynamics involved in women's entrepreneurship in a specific cultural and regional context.]]>
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