<![CDATA[This research was conducted to examine Financial Literacy, Income and Financial Behavior partially influence the investment decisions of customers of PT. Pegadaian, Regional Office IVl Balikpapan. This type of research is quantitative with data sources from the results of the questionnaire. The sample in this research is 100l customers of PT. Pawnshop Regional Office IVl Balikpapan uses the Slovin formula. The researcher used the statistical application IBM SPSS 26. The application was used to test the instrument test, classical assumption test, multiple linear regression analysis and research hypothesis test. The results of the analysis show that financial literacy, income and financial behavior have a positive and significant effect on investment decisions. Financial Behavioral Variables have a dominant influence over other variables.]]>
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