VISI SAKTI: Jurnal Industri Kreatif dan Inovatif
Vol. 1 No. 1 (2023): Desain Komunikasi Visual (Merek)

Perancangan Logo Merek UMKM Lil Pie’s Cang Ijo Menggunakan Semiotika Charles Sanders Pierce

Samuel Jovanan Kartiko (Institut Teknologi dan Bisnis Kristen Bukit Pengharapan)



Article Info

Publish Date
10 Oct 2023

Abstract

Brand identity is strongly influenced by the existence of the brand logo itself to show the identity and face of abrand. Designing a logo to show brand identity in a new present product is very important where the product canbe known by the public. The logo will identify a brand. The visual signs used the letter marks and pictures markon Lil Pie Cang ijo were designed using the theory of semiotics by Charles Sanders Pierce. Lil Pie Cang ijo doesnot yet have a brand identity, so the logo that will be designed is expected to produce the Lil Pie Cang Ijo logothat can identify the brand and can be known by the public.

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Journal Info

Abbrev

VISISAKTI

Publisher

Subject

Arts

Description

Jurnal Industri Kreatif dan Inovatif merupakan jurnal ilmiah Program Studi Desain Komunikasi Visual Institut Teknologi dan Bisnis Kristen Bukit Pengharapan Tawangmangu yang memuat hasil penelitian pengkajian dan perancangan yang fokus pada tema-tema industri kreatif, seperti fashion, fotografi, ...