Rolling Jurnal Pengkajian dan Penciptaan Film, Televisi, dan Media Kontemporer
Vol 1 No 1 (2018): Rolling Volume 1 Nomor 1 Tahun 2018

STRATEGI PROMOSI FILM WARKOP DKI REBORN: JANGKRIK BOSS! PART 1

Syafrizal Setia Budi (University of Jember Student)
Romdhi Fatkhur Rozi (Universitas Jember)
Fajar Aji (University of Jember Lecture)

Article Info

Publish Date
26 Jul 2018

Abstract

This research discusses the promotion strategy of Warkop DKI Reborn: Jangkrik Boss! Part 1 movie. Purpose of the research is to find out the creative ideas on strategy of getting the audience. Research data based on phases done by the Falcon Pictures promotion team, consists of preparation, action, and monitoring. It also explained the number of audiences gained based on promotional activities that have been done. This research uses qualitative methods with observation, interview, and literature study, that expected to show the effectiveness of promotions has made on the number of audiences that gained.

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Journal Info
Rolling Jurnal Pengkajian dan Penciptaan Film, Televisi, dan Media Kontemporer
Website

Abbrev

ROLLING

Publisher

Universitas Jember

Subject

Arts Humanities Languange, Linguistic, Communication & Media

Description

Rolling Journal is a peer-reviewed academic journal and also open to submissions and responses from any academy who concentrate in media and culture issues. We take seriously the need to move ideas outward, so that our cultural debates may have some resonance with wider political and cultural ...