JURNAL GLOBAL MANAJEMEN
Vol 10 No 1 (2021): JUNI

The effect of location and price on consumer perchasing decision for Citra Wahana II housing area Deli Serdang

Dearma Sariani Sinaga (Unknown)



Article Info

Publish Date
30 Jun 2021

Abstract

This research is descriptive qualitative. Classical assumption test was conducted to determine the normality of the data obtained and multiple linear regression test. In addition, a hypothesis test was conducted which consisted of t test, F test and R2 test. The results of the multiple linear regression equation are as follows: Y = 0.255 + 0.627X1 + 0.314X2. The results of the t-test for the location variable tcount value is greater than ttable value 7.996>1.991 with a significance value of 0.000 <0.05 and the value of the tcount price variable is greater than the t-table value 4.018>1.991 with a significance value of 0.000 <0.05. The results of the F test obtained Fcount > Ftable, Ftable value = 3.12, Fcount = (363.771> 3.12) and the level of significance (0.000 < 0.05) it can be concluded that the independent variables are Location (X1) and Price (X2) together the same positive and significant effect on the variable Consumer Decision (Y). The results of the R2 test show that the value of Adjusted R Square = 0.902 or 90.2% of the price and location variables affect consumer decisions in choosing a house.

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Journal Info

Abbrev

global

Publisher

Subject

Humanities Economics, Econometrics & Finance

Description

ISSN Print : 2088-8325 Online ISSN 2715-6001 Journal of Management Study Program, Faculty of Economics, Darma Agung University.Contains scientific studies in the field of Human Resource Management, Marketing Management, Financial Management, General Management, International Economics, Management In ...