Journal of Economics and Public Health
Vol 2 No 3 (2023): Journal of Economics and Public Health: September 2023

Halal Label and Subjective Norm: Purchase Intention Through Attitude As An Intervening Variable

Masrukhan Kholil (PT. IndoSmart Group Indonesia)
Amin Kuncoro (Universitas Maritim AMNI Semarang)

Article Info

Publish Date
28 Sep 2023

Abstract

The aim of the research is to test halal labels, subjective norms, attitudes towards purchasing intentions. The data used in this research are primary data and secondary data. Primary data was obtained from the results of questionnaires and secondary data was obtained from literature or journals and previous research. The number of samples in this study was 100 people. The research results show that the halal label, subjective norms improve attitudes. halal label, subjective norms increase purchase intention through attitudes as an intervention.

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Journal Info
Journal of Economics and Public Health
Website

Abbrev

JEPH

Publisher

Global Health Science Group

Subject

Economics, Econometrics & Finance Education Public Health

Description

Journal of Economics and Public Health, presents scientific writings on information and updates of economics and public health. Journal of Economics and Public Health had been published four times (four number) annually (per volume) in English with electronically and printed. It includes research ...