<![CDATA[Today’s business competition encourages each corporation to preserve the value of its activities, not only for stakeholders’ interest, but also the environmental preservation in order to become a good corporate citizen in the business sector. The trend nowadays is known as a Corporate Social Responsibility (CSR) practice in which company gives contribution to develop its stakeholder’s amelioration for better human and environment condition. Therefore, green corporate behaviour is becoming increasingly more widespread and turned into a profitable marketing communications strategy. So then, the companies need to be more proactive in communicating their CSR activities, especially what they have implemented in nurturing the environment. This paper examines the implementation of green advertising into Public Relations strategy to help company reinforce reputation among its stakeholders. The method used in this study is quantitative approach and also literature review to provide valuable concepts which shown that green advertising also can be applied and treated as one of Public Relations advertising technique used to communicate corporate green activities which will contribute a good reputation exposure afterwards. The result shown that green advertising contribution into company’s reputation in its stakeholders perception. They stated the company and its products are trusted and secure to be used. Keywords: Green Advertising, Public Relations Advertising, Public Relations, Corporate Reputation]]>
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